Why My Brand Worked… But Still Closed
Sometimes your brand isn’t failing because the branding is bad. Sometimes the real issue is positioning, pricing, burnout, and trying to do everything alone. In this blog, I’m breaking down the lessons Oh Buttah taught me about branding, messaging, product positioning, and why some beautiful brands still struggle to scale.
What Happens When a Beauty Brand Launches Without Demand (WYN Beauty Case Study)
WYN Beauty had everything—celebrity founder, retail placement, and solid products. So why didn’t it stick? The real issue wasn’t the brand… it was the positioning.
Are small brands failing in 2026 because of the economy?
Small brands aren’t failing because of the economy—the economy exposed their business. If your brand is built on trends instead of strategy, 2026 will make that very clear.
how to prevent body butters from melting in the summer (you don’t!)
Selling body butter in the summer is like shipping ice cream in heat—no matter how you explain it, it doesn’t make sense. Let’s talk about why.