Why My Brand Worked… But Still Closed

There’s this conversation that nobody really talks about enough in the business space.

Sometimes your brand actually is good.

The branding is good.
The products are good.
People genuinely like what you created.

…but behind the scenes, you’re overwhelmed, underpriced, overworked, and trying to keep everything together by yourself.

And honestly? I’ve been reflecting on that a lot lately when it comes to Oh Buttah.

If you’ve been following me for a while then you already know Oh Buttah evolved A LOT over the years. The branding changed, the packaging changed, the messaging changed, the pricing changed — literally everything evolved over time.

But one thing I realized while recording a new private container video is this:

A lot of founders think they have a content problem, a sales problem, or even a branding problem… when really they have a positioning problem.

That’s the conversation we’re unpacking inside the private container.

Not from a “perfect business guru” perspective either.

From a real founder perspective.

Because looking back now, I can clearly see where Oh Buttah was strong… and where I was unintentionally creating burnout for myself at the same time.

For example:

• introducing too many scents

• underpricing products

• constantly running sales

• trying to appeal to everybody

• wearing every single hat in the business

• focusing so much on growth that I ignored sustainability

And I think this is something so many founders experience, especially product-based businesses.

One thing I also talk about in the video is how branding psychologically changes the way people perceive your products.

When I shifted Oh Buttah into the pink branding era, everything changed emotionally.

The brand no longer looked like “just handmade skincare.”

It started feeling like:

• identity

• experience

• femininity

• collectibility

• community

People weren’t just buying body butter anymore.
They wanted to be part of the brand.

That shift taught me SO much about emotional branding, messaging, and positioning.

But I also realized something else:
great branding alone doesn’t save you from operational burnout.

And whew… that’s a conversation.

Inside the private container video, I break down:

• what I believe I did right with Oh Buttah

• what I would’ve changed earlier

• why pricing matters more than founders realize

• how messaging affects your content strategy

• why too many product options can hurt your business

• how I analyze brands through my positioning framework

• the difference between building products vs building a brand

Honestly, this is probably one of the most transparent business conversations I’ve had in a long time.

Not just about branding.
But about entrepreneurship, sustainability, positioning, and founder growth overall.

If you’re a founder that feels like:

• your content isn’t connecting

• your business feels all over the place

• your branding isn’t translating

• you’re overwhelmed trying to do everything

• or you know your brand has potential but something still feels “off”…

…I think this video is going to help you look at your business completely differently.

Watch the full breakdown inside the private container: Why My Brand Worked… But Still Closed