A woman in a pink dress sitting outdoors at a picnic, holding bottles of skincare products, with a woven basket and snacks on a white blanket nearby.
A woven straw handbag with white sunglasses hanging on it, filled with pink and white flowers, sitting on a white cloth with tomatoes and skincare products nearby, outdoors with greenery in the background.

Position your business—

or be ignored.

This isn’t cliché beauty business advice.

You’re posting. You’re selling.

But your brand still isn’t being chosen.

This is where your perspective shifts—and your business becomes a brand that converts.

Most beauty businesses aren’t failing because of the market…they’re failing because they’re not positioned.

Join the newsletter and get weekly breakdowns on what’s keeping your business overlooked—and how to turn it into a brand people actually choose.

Real brand examples. Real shifts. No fluff.

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Join the conversation
Join the conversation

THE STRATEGIST-ZAHRIA

I’m not just creating content—I’ve built, analyzed, and moved within the beauty space. I understand what makes people buy, what makes brands stand out, and where most founders go wrong.

Everything I share comes from experience, observation, and strategy—not surface-level advice.

Let’s explore your brand and uncover what you’re missing.

Meet the strategist
Meet the strategist
A young woman with long black hair in a high ponytail, wearing a sleeveless pink top and gold cross necklace, holding a pink cellphone to her ear, against a pink gradient background.

Choose your level

Choose your level

  • Real thoughts. Real strategy. No recycled advice.

    This is where I break down what’s actually working in beauty brands right now—from positioning to content to why brands are quietly failing.

    If you want to think like a strategist before you spend like a business owner, start here.

    Join the list

  • This is for the ones who are done guessing.

    If you’re serious about your brand, you need to be in this room.

    This is where I say everything I don’t say publicly—
    the real breakdowns, the honest perspective, and the “if this were my brand, here’s exactly what I’d do” conversations.

    No fluff. No guessing. Just clarity.

    Join Inside the Mind—The Private Container

  • This is where we fix what’s not converting.

    In this session, I break down your brand from a strategist’s perspective—your product, positioning, content, and messaging—and show you exactly where the disconnect is.

    You’ll leave with clarity, direction, and a plan that actually makes sense.


    Book your session

  • Positioned to Launch™
    For the ones who know they want to start—but need clarity before they do it wrong.

    We focus on your foundation—your product, your positioning, your messaging, and how your brand should actually show up.

    So when you launch, it makes sense… and it sells.

    No confusion. No guessing. Just direction.

    Positioned to Profit™
    For brands that already exist—but aren’t converting the way they should.

    We refine what’s not working, strengthen your positioning, and build a strategy that actually drives consistent sales.

    This is where you stop playing with your brand… and start making money from it.

    High-level thinking. Real execution. No more inconsistency.

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How i think

I break down brands, strategy, and positioning to show you what’s actually working—and what’s quietly holding your brand back from converting.

Because most founders aren’t stuck… they’re just looking in the wrong place.

A woman with natural curly black hair resting her face on her hand, wearing a black hoodie, with a dual exposure effect and pink background, along with text that reads '3 Things Quietly Hurting Your Skincare Brand'.
A woman with black hair wearing a black tank top has a thoughtful expression with her hand near her chin, and behind her, a pink background features a faded, larger image of her face. Bold white text on the image says: 'The $5,600/Month Mistake Skinc
A woman holding a pink and white bottle of body cream with the label 'Birthday Girl.' She is shown in three different poses, pointing to the bottle, holding it to her ear, and making a kissy face. The text overlay reads, 'The Real Reason Big Brands D
A woman with closed eyes holding a jar of body butter near her face, wearing a pink shirt with a patch that says "Dr. Body Butter," and standing in a room with shelves of products in the background.
A woman in a pink strapless dress holding a brown clutch bag, with a pink background and text that reads 'preorders are business suicide' and 'weak business strategy'.
A woman in a beige tank top smiling, with a pink Chick-fil-A background featuring cows, the Chick-fil-A logo, and the text 'This Is How Legacy Brands Get Built, take notes from chick-fil-a' along with three chicken sandwiches.
A woman with blonde hair wearing a neon green sleeveless dress smiling and holding a large green jar of WYN Beauty product in front of a pink background with images of beauty products. Text overlay reads "WYN Beauty: When a Beauty Brand Launches With
A woman with colorful, fluffy hair poses in front of a pink background with three brown bottles. Text on the image reads, "You Can't Charge Luxury Without Delivering Luxury" and "Brown Sugar Babe Case Study."
Pink background with the text "Tree Hut Rebrand Case Study: How Beauty Brands Get Away With Selling Weak Products". On the left, a hand is dipping a pink scrubby sponge into a jar of pink body scrub. In the center, there are two jars of Tree Hut suga

Client Experience

  • Zahria gave me some amazing tips and advice on how to structure my business. She is extremely nice and answered every question I had for her. I was bit late to the call and she was very understanding and even stayed over on the call to make sure every question was answered and understood! She is extremely knowledgeable and breaks it down so that you can understand. I HIGHLY recommend you book any services from her! Thank you for your guidance!

    — Former Client

  • Thank you so much for your valuable input during our 15 minute consultation call. It really was insightful and allowed me to put things into perspective from a business stand point. I just love that you are so genuine, patient, and knowledgeable. I always get a boost of motivation and learn new business tricks and tips from each call. You really are a true inspiration. It's only up from here!!

    — Former Client

  • I just completed my first 1:1 call with Zahria and it was insightful. I have never been a big social media user, so digitizing my reputation for my new business is a challenge, but Zahria gave me clear steps to take based on her own experience and the experience of others. The conversation was fun and lighthearted, and simultaneously filled with gems. If you are in need of business/social media mentorship, schedule a 1:1 call with Ms. Ohbuttah herself.

    — Former Client

  • I want to thank you for the mentor call I had with you in January. I've seen so much improvement in my IG since then. Aside from that my mindset is so much different. I appreciate you

    -Jerry S.

  • I want to first start off saying I've literally have come across Oh.Buttah within less than a month and I did this from a self care hashtag I'm a selfcare loungewear boutique owner and within 1 week of finding her I was booking my 1 on 1 mentoring call. Even Though our businesses are slightly different, Zahria mentoring helped me in many ways. She gave me some wonderful tips with some of my struggle areas & I have some great notes that l'Il be able to incorporate for present and future endeavors. She also helped me think outside the box and not just limit myself in a certain category. Book your session today and you'll be very thankful that you did.

    -LaShina

  • The best investment in yourself and your business. Zahria is the best! She really took the time to explain crucial things in my business that I've overlooked. She gave me insight and tips on how to build and retain my clientele. We touched everything from product quality to marketing & social media trends. I learned so much. If you haven't booked your call, you're missing out!

    -Former Client

  • Thank you for an amazing coaching call. I was able to put a strategy together for better marketing. I definitely recommend for anyone struggling. 10/10

    -Ebony

  • First of all, thank you so much for taking the time out of your busy schedule to do this 1 on 1 mentorship call with me. I really truly enjoyed every aspect of it. You were so imformative, inspiring, and uplifting. After being overwhelmed with my business, this call has definitely given me the motivation and boost that I need. It's just so nice to meet someone who genuinely wants to see you win and help you grow as an Entrepreneur! Definitely book this 1 on 1 call, it's definitely worth it!

    -Latoya